Invest in collectible watches

As an illustration, we regularly trace the price evolution of certain models, highlighting the emergence of new clients who may be less focused on collecting and more inclined towards "investing." We caution you against certain practices and suggest adopting a very rigorous methodology to satisfy your passion for watchmaking.

Today, investing in watches can be seen as both a pleasurable investment and a safe haven amidst the uncertainty of financial markets. It is supported by sound fundamentals, such as limited supply for vintage watches, neutral taxation, and a small but virtuous circle of investor-collectors.

Without reiterating our theory, it is evident that watch investments, when done properly, are straightforward to execute. They are liquid if you work with the right professionals. Additionally, storing your investment is relatively simple, and maintenance is less demanding compared to other "pleasure" investments, such as collectible cars. In other words, watch investing offers a diversification option for your portfolio, provided you receive proper guidance.

Let’s not forget the aspect of passing down timepieces as a legacy. We are at your disposal to discuss all these topics in greater detail.

Our belief is that it’s essential for the investor-collector to focus on models with very specific features, which are by definition limited in supply. It’s rarity that drives the value of a watch. Additionally, without a doubt, the quality of the product is crucial—and this is where some investors may falter. It’s not enough to choose exceptional models; one must also ensure they are of impeccable quality.

We’ve observed numerous cases where highly sought-after models were, in our view, unacceptable due to issues like non-conformity, poor restoration, and more. We always recommend working with a professional who can authenticate your investment, provide a guarantee, and theoretically offer to buy it back if needed.

We also strongly advise selecting a model you genuinely connect with. While collectible watches may be considered alternative assets, they remain objects of pleasure!

At 41Watch, we have proudly developed, in collaboration with Fabrice Guéroux, a unique and high-performing investment service for collectible watches. This service includes personalized advice from Fabrice, highly detailed evaluation sheets that outline the strengths and weaknesses of a watch, as well as its investment potential. Our investment solution offers watches for sale (or for hunting, meaning a personalized search service) that are authenticated, serviced, and guaranteed.

41Watch also provides a unique capital guarantee service that sets us apart from our competitors: because we believe in our investments, we offer capital guarantees for certain watches over a 3- or 5-year horizon, depending on the intrinsic value of the watch. This means we commit to repurchasing your investments at their original purchase value.

We have also specialized in managing watch portfolios, assisting you with the creation, optimization, or downsizing of your watch collection based on predefined objectives.